Next we have one of the top yiddish snf companies: Marquis.
Owned by Norman Rokeach who started in healthcare in 1999 as a Facility Administrator, worked his way through Beverly Enterprises as Regional Director and then realized he could do this on his own.
75% of Marquis facilities have four- or five-star CMS ratings. That's legitimately impressive - most large operators struggle to maintain quality during rapid expansion. Marquis has a very good reputation overall and they seem to run things very professionally.
Norman Rokeach credits success to "working hand-in-hand with health systems, understanding their metrics and aligning ourselves with their goals". Ok sure Norman. It could not possibly be hard work ethic, huge balls and many blessings from Hashem. Anyway they definitely work smarter at Marquis. For example, apparently they created a Hispanic Community Program at a snf with bilingual staff and authentic cuisine to serve the local community. Smart yiddin.